Josie Morris MBE

Managing Director


Josie Morris is MD at Woolcool, a UK based, 2nd Generation, family business. Woolcool are leading innovators in their sector, producing insulated packaging using Sheep Wool, providing a sustainable alternative to Polystyrene. They achieved B Corp certification in 2020, promoting business as a force for good, an ethos the company is passionate about, ensuring that both people and planet are taking into account when making business decisions. Josie is an advocate for diversity and the development of strong cultures within businesses. In 2021 she was awarded an MBE in The Queen’s Birthday Honours List for services to Manufacturing and the Environnment.

As well as being involved in the BBIA for the past 3 years, she also sits on the Staffordshire Chambers of Commerce Council, is a champion of Small to Medium Business Enterprises and is currently one of DiT Export Champions.

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